Applications of implicit measures

Implicit measures have a variety of potential applications such as market research, organizational behavior, health and medicine, human factors, law, public policy, and judgment and decision-making. Many clients will collaborate with Project Implicit to conduct research, or contract with Project Implicit to implement and host novel applications of implicit measures for research, education, or organizational purposes.

Custom websites

Many college course instructors and diversity trainers direct students and workshop participants to Implicit Association Tests (IATs) by providing a link to one of the Project Implicit experiential sites. The social cognition site presently provides more than dozen IATs, covering domains of race, gender, ethnicity, overweight, age, religion, disability, and sexual orientation. The mental health site addresses topics such as anxiety, depression, self-esteem, and stigma of mental illness. And, the research site is constantly updated with new topics and investigations of thoughts and feelings outside of awareness and control. Background information at the sites address questions of how to interpret IAT results, scientific status of the IAT, and relation of what the IAT measures to phenomena of prejudice and stereotypes.

In some cases, customized education and training modules are desirable to deliver specific content and create a shared, singular experience for members of an organization. Custom-tailored websites provide a contextualized, self-contained training experience for employees within a particular organization. Those participating in an organization's training program drop-in to a specially created site for the organization. Anonymity and security in transmission of individual responses is assured by Project Implicit's established data management practices. Interactive implicit measures of the organization's choice (possibly ones created specifically for the organization) are accompanied by educational materials developed by Project Implicit in collaboration with organization staff to enhance the training value of the experience.

At the end of the organization's participation period, designated organization staff members receive a report that includes an aggregate summary of the results for follow-up discussion in the organization. No results are reported in individually identifiable fashion. For more information contact our team at