The
Implicit Association Test is a flexible task designed to tap automatic associations
between concepts (e.g., math and arts) and attributes (e.g., good or bad,
male or female, self or other). Interested visitors can try the task or
participate in on-going research at Project
Implicit. Researchers can find out more about Project Implicit by visiting the information website.
If you are interested in using the IAT for your research,
we recommend that you review background information about the task at the
IAT website, and review the current literature about the technique (over 400 papers
in print). Request this packet for a starter's guide of two encyclopedia entries and one overview paper to get acquainted with this literature. Some of review papers from our laboratory can be found below. Please note that using the IAT in selection or diagnostic contexts is not endorsed by the developers. The IAT is a useful measure of individual differences - its predictive utility and construct validity are still under investigation.
IAT Materials
Race (black/white) IAT. This file is an Inquisit (www.millisecond.com)
script that contains an Implicit Association Test (standard format) measuring
attitudes toward Blacks relative to Whites. It also contains a warm-up
(flowers/insects) task. This task is for demonstration purposes only. Use of the IAT for research purposes requires consideration of many procedural factors that may or may not be consistent with this demonstration.
Visit Tony Greenwald's website for a generic Inquisit IAT file, more instructions, SPSS syntax for analysis, and general information about obtaining software for IAT research. SAS syntax is also available. See the papers below for more information about designing and scoring the IAT.
Some papers relevant
to IAT methodology
| Greenwald,
A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual
differences in implicit cognition: The implicit association test.
JPSP, 74, 1464-1480. |
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| Greenwald,
A. G., & Nosek, B. A. (2001). Health of the Implicit Association
Test at Age 3. Zeitschrift fuer Experimentelle Psychologie, 48,
85-93. |
Request Paper |
| Nosek,
B. A., Banaji, M. R., & Greenwald, A. G. (2002). Harvesting implicit
group attitudes and beliefs from a demonstration website. Group
Dynamics, 6(1), 101-115. |
Request Paper |
| Greenwald,
A. G., Nosek, B. A., & Banaji, M. R. (2003). Understanding and
using the Implicit Association Test: I. An improved scoring algorithm.
Journal of Personality and Social Psychology, 85(2), 197-216. |
Request Paper;
SPSS
syntax; SAS
syntax |
| Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2005). Understanding and using the Implicit Association Test: II. Method variables and construct validity. Personality and Social Psychology Bulletin, 31(2), 166-180. |
Request Paper
Supplement A
Supplement B |
Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2007). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Automatic Processes in Social Thinking and Behavior (pp. 265-292). Psychology Press.
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Request paper |
| Nosek, B. A., Smyth, F. L., Hansen, J. J., Devos, T., Lindner, N. M., Ranganath, K. A., Smith, C. T., Olson, K. R., Chugh, D., Greenwald, A. G., & Banaji, M. R. (2007). Pervasiveness and correlates of implicit attitudes and stereotypes. European Review of Social Psychology, 18, 36-88. |
Request paper
Supplement page |
Nosek, B. A., & Hansen, J. J. (2008). The associations in our heads belong to us: Searching for attitudes and knowledge in implicit evaluation. Cognition and Emotion, 22, 553-594.
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Request Paper
Supplement page |
Nosek, B. A., & Hansen, J. J. (in press). Personalizing the Implicit Association Test increases explicit evaluation of the target concepts. European Journal of Psychological Assessment.
|
Request Paper
Supplement page |
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