Project Implicit Research

Learn about Project Implicit supported research: implicit measurement, open science, and public data

Implicit measurement

We develop and use implicit measures to investigate thoughts and feelings that people may be unwilling or unable to report. You can learn about the features of implicit measures and try them out. Or, you can learn more about specific implicit measures: Implicit Association Test (IAT) , Go/No-go Association Task (GNAT), Sorting Paired Features task (SPF), and Brief Implicit Association Test (BIAT).

Open Science

We support the Open Science Framework (OSF). The OSF develops tools and practices to align scientific practices with the scientific values of transparency, openness, and sharing. For example, the study registry is a web-based system for managing scientific workflow, tracking materials, methods, and data within a laboratory, and with options to share materials publicly and register study designs, analysis strategies, and hypothesis in advance of conducting the study or data analysis.

Publicly Available Data from the Demonstration Websites

We make the anonymous data collected from the Project Implicit Demonstration website, and from some International Demonstration websites, publicly available so that so that researchers can use it in their work. We also maintain a list of published research papers that utilize data from the Demonstration Site and provide study materials for many of our tests.