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Project Implicit Services

Overview

Project Implicit services encompass 5 stages of web-based research: Conceptualization, Development, Hosting, Analysis, and Reporting. The audience for these services includes:

• Researchers: We have accumulated considerable experience in implementing numerous research studies on the web. In several instances, we provided inputs that improved research quality.
• Educators: Many teachers use the demonstration site (at no charge) to provide a learning experience for their students. We can develop custom procedures tailored to your course content to further strengthen the learning experience and provide summary reports for class discussion.
• Non-Profits: We can design custom web sites, integrate IATs and surveys into your existing site, in a way that is aligned with your mission.
• Corporations: We provide a compelling face to face demonstration of the pervasive role of unconscious mental processes in everyday behavior. We can develop segments drawn from organizational situations that elicit unintended biases. In addition to face to face workshops, we develop web-based courses tailored to the needs of your organization.

These services rely on infrastructure that was specifically designed to address the needs of online research in the social and behavioral sciences. To learn more, you can view a presentation that covers details that would be of particular interest to researchers. You can download a PDF of the presentation here.

Organization-tailored Project Implicit web sites

Many college course instructors and diversity trainers direct students and workshop participants to IATs by providing a link to the Project Implicit general demonstration site. The demonstration site presently provides more than dozen IATs, covering domains of race, gender, ethnicity, overweight, age, religion, disability, and sexual orientation. Answers to frequently asked questions address basic questions of how to interpret IAT results, scientific status of the IAT, and relation of what the IAT measures to phenomena of prejudice and stereotypes.

The custom-tailored site, developed by Project Implicit in consultation with the participating organization, provides a contextualized, self-contained training experience for employees within a particular organization. Those participating in an organization’s training program are asked to drop in, from the privacy of their own office or home internet-connected browsers, to a specially created page in the organization’s web space. Login via organization-provided password serves to limit participation to intended participants from the organization. Anonymity and security in transmission of individual responses is assured by Project Implicit’s established data management practices. An IAT of the organization’s choice (possibly one created specifically for the organization) is preceded by introductory materials developed by Project Implicit in collaboration with organization staff to enhance the training value of the IAT experience.

The IAT experience(s) provided on a customized site goes beyond the standard Web IAT by including the following components:

• An enlightening and entertaining introduction (including hands-on demonstrations) that convincingly illustrates the important and pervasive role of unconscious or implicit mental processes in ordinary human behavior. This introduction is based on materials developed for the very well-received in-person lectures and workshops that have been given many times by Project Implicit’s principal investigators.
• A substantial, organization-tailored concluding segment, consisting of a series of interactive vignettes drawn from situations that arise routinely in the organization’s work. This portion is developed by Project Implicit’s principal investigators, working in collaboration with the client organization’s staff. The vignette situations are selected to be ones in which unrecognized implicit biases can interfere with participants’ intentions to be bias-free in their work. The interactive aspect of these vignettes involves choosing from a list of options for responding to the situation described in each vignette, followed by learning how others respond. This is accompanied by explanation of how the vignette’s situation has the potential to elicit unintended implicit biases. This explanation presents psychological concepts in lay language, and connects to the principles that were illustrated in the introductory demonstrations of unconscious mental operation.
• Concluding questionnaire that evaluates impact of the IAT experience and its accompanying tutorial materials.

Between the first two above components comes the central experience – taking the IAT. After completing the IAT and before proceeding to the interactive vignettes, the participant receives confidential performance feedback, as on Project Implicit’s web site.
The organization’s participants will visit this site during an announced participation period. At the end of the participation period, designated organization staff members will be sent a report that includes an aggregate summary of IAT performances by all organization participants, along with summary demographic information (provided by participants) and summary of responses to the concluding evaluation questions. No results are reported in individually identifiable fashion (unique identifications of respondents are not recorded in any fashion by Project Implicit).

Contact

To find out how Project Implicit could meet your needs, please e-mail us at services@projectimplicit.net. We can set-up a phone conversation to learn about your requirements in detail and, subject to your approval, draft a formal proposal for your consideration.

Project Implicit is partnering with Diverseo, a company specializing in talent & diversity management, to extend and expand our services to corporations.